McDonalds Archives - Rep Talk - Il blog di Daniele Chieffi

Rep Talk – Il blog di Daniele Chieffi

Bi Wise - leading communication

Temi

McDonalds mette il dito nella piaga e Ikea tace. Esempi (sbagliati)...

Daniele Chieffi - 10 Gennaio 2013 1

McDonald's? Altissima brand awareness e bassissima brand reputation che tradotto suona, più o meno, che tutti conoscono il marchio di fast food ma pochi...

Rep Talk di Daniele Chieffi

La pesca di Esselunga: brand activism, polarizzazione e un pizzico di politica

Daniele Chieffi - 1 Ottobre 2023

Comunicare (bene) senza giornalisti, il capolavoro di Giorgia Meloni in Emilia Romagna

Daniele Chieffi - 22 Maggio 2023

Eni vs Report, il modello di gestione delle crisi nell’era digitale

Daniele Chieffi - 29 Gennaio 2023

La crisi di Fileni è la crisi di tutto il comparto del biologico e...

Daniele Chieffi - 18 Gennaio 2023

Coronavirus: abbiamo sbagliato tutti, con buona pace di chi se la prende solo col...

Daniele Chieffi - 5 Aprile 2020

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