McDonalds | Rep Talk - Il blog di Daniele Chieffi

Rep Talk – Il blog di Daniele Chieffi

Bi Wise - leading communication

Temi

McDonalds mette il dito nella piaga e Ikea tace. Esempi (sbagliati)...

Daniele Chieffi - 10 Gennaio 2013 1

McDonald's? Altissima brand awareness e bassissima brand reputation che tradotto suona, più o meno, che tutti conoscono il marchio di fast food ma pochi...

Online Media Relation

Le media relations? Non bastano più

Daniele Chieffi - 11 Maggio 2015

La bella tormentata. Perché l’informazione non se la passa tanto bene.

Daniele Chieffi - 20 Gennaio 2014

“Wow, Working on Web”, il libro per capire come lavorare con e sul Web

Daniele Chieffi - 3 Giugno 2013

La deriva visuale del Web e la fine dell’impero del testo

Daniele Chieffi - 9 Novembre 2012

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