McDonalds | Rep Talk - Il blog di Daniele Chieffi

Rep Talk – Il blog di Daniele Chieffi

Bi Wise - leading communication

Temi

McDonalds mette il dito nella piaga e Ikea tace. Esempi (sbagliati)...

Daniele Chieffi - 10 Gennaio 2013 1

McDonald's? Altissima brand awareness e bassissima brand reputation che tradotto suona, più o meno, che tutti conoscono il marchio di fast food ma pochi...

Rep Talk di Daniele Chieffi

Boccia-Sangiuliano: il delitto perfetto che ha ucciso l’etica della comunicazione

Daniele Chieffi - 9 Settembre 2024

Caso Ferragni: la riscoperta dei comunicatori (ma sarebbe stato meglio chiamarli prima)

Daniele Chieffi - 26 Gennaio 2024

Ferragni – Balocco: un (dannoso) silenzio assordante

Daniele Chieffi - 5 Gennaio 2024

Cronaca di un suicido (reputazionale) annunciato

Daniele Chieffi - 28 Dicembre 2023

La pesca di Esselunga: brand activism, polarizzazione e un pizzico di politica

Daniele Chieffi - 1 Ottobre 2023

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